How do you make healthy food and beverage alternatives more engaging for consumers?
I was tasked to lead the creative development of a new brand, "Abound" as part of the retail owned brand portfolio from CVS. This new brand provided a healthier snacking alternative. I led my in-house team to develop all package design and collaborated with Standard Time for visual identity elements.
Role: Creative Director
Naming, Brand Identity, Package Design, Print collateral, Digital, Social Media