How do you create a first-ever branded content hub for Staples?
As part of the Staples brand transformation, I was tasked to drive design innovation, creative content, and partner with a cross-functional team of experts to launch ‘Staples Worklife Magazine’ with a cohesive multi-channel strategy across digital, print, podcast, and social media. It became the primary engine for branded content attracting new consumers.
Role: Executive Creative Director, Content Influencer
Magazine Design, Digital, Podcast, Social Media