How do you create a content hub that features your own brands as a solution to customer’s needs?
As part of the Staples brand transformation, we launched ‘The Loop’ as a strategic way to showcase our 5 new brands and support our sales team to demonstrate both our new products and solutions to customers. I was tasked to lead the creative development and innovation for a cohesive multi-channel strategy across digital, print, video, and social media.
Role: Executive Creative Director
Oversee End-to-End Development, Art Direction, Design, Brand Voice