How do you create a prestige beauty brand that is sold in mass?
In collaboration with Salma Hayek, I was tasked to lead the creative development of a new beauty brand inspired by the beauty secrets of Salma’s grandmother. I led a cross functional team that included my in-house agency team, agency partners, photographers, and manufacturers to create a full 360 degree brand experience. Nuance was based on the use of natural botanicals and launched across all major beauty categories; cosmetics, bath & body, skincare, haircare.
Role: Creative Director
Brand Identity, Advertising, Videos, Packaging, Digital
Portraits: Hasse Nielsen
I developed a variety of print ads that were placed in most major fashion and beauty magazines in North America. Salma's face sold the line so it was important for her image to be powerful on a page.