**FINAL.DOUBLE+copy.jpg

Old Spice

How do you create a fragrance brand that is relevant for younger consumers?

Our agency partnered with the Old Spice marketing team at P&G to create a mass-tige fragrance to improve its relevance to a younger consumer. I was tasked to lead the creative development and art direct all aspects of the media campaign. I collaborated with our industrial design team to create all the primary and secondary packaging elements.

Role: Creative Director, Art Director

Advertising, Print Collateral, Packaging

Photographer: Carter Smith

OS Ad.jpg
Packaging

Packaging

*OS._Page_06.jpg
*OS._Page_08.jpg
*OS._Page_09.jpg