How do you extend beauty into a fashion & lifestyle brand?
I was tasked to design a complete line of color cosmetics and fragrances that reinforce the brand's strategy to be a lifestyle brand. This was a hands on design initiative as well as leading a design team. The fragrance launch of “Ann” received a ‘FIFI’ award for fragrance launch of the year by the Fragrance Foundation.
Role: Art Director, Designer
Package Design, Fixture Design
I designed all the components and teamed up with an engineering firm to determine opening and closure systems including manufacturing feasibility.
I conducted a series of material studies to understand the effects of shiny and mat silver on metal and plastic and how they can be assembled together for a seamless look.
I teamed up with the internal fixture design team to maximize the fixture space. I developed the overall customer experience for 200+ skus for product testing, sampling, materials, and merchandising.