How do you continue growing a billion dollar brand and keep it relevant?
I collaborated with Mr. Hilfiger and his team on dozens of initiatives on his growing portfolio of beauty brands. I led all creative development on product launches for fragrance, beauty, and personal care leading an in-house team and external agencies as needed. The fragrance and beauty launches expanded the Hilfiger brand and attracted new customers.
Role: Creative Director
Advertising, Radio, Print Collateral, Package Design
Photographer: Carter Smith
I directed all elements of this ad campaign with "Children of Rock Stars" featuring Alexandria Richards (Keith Richards), James Jagger (Mick Jagger), and Isaac Ferry (Brian Ferry). I brought in Carter Smith to collaborate on all photography.
Alexandria Richards
My in-house team completed all package design with my direction.
I collaborated with Mr Hilfiger on a new fragrance introduction. I led the concept development, art direction, and brought in Carter Smith to shoot all campaign imagery.